The Best Way to Start a Doc
If within the opening of the film and lets say the first 15 minutes, you have no idea where the story is going, TV and the web offer so many choices, people will be lured away and move on, switch the channel or go to another website. To a certain point buyers react the same way. At film and television markets as well as in festival video libraries, the buyers quite often, read the synopsis and only see the beginning of your new film and then determine if they continue to watch or if they will be asking for a tape or note. Only very rarely do they watch the film in its entirety at first contact. They continuously think about their audiences and if they feel that within 15 minutes the audience is gone, you don’t have a sale. It is therefore vitally important to seduce the viewer right away at the start of a film. The opening sequence has to give viewer and buyer only one thought : I want to see more! Come to this conference with Jan Rofekamp, in which he will present his favourite documentary beginnings and will share his tips for making films that will be seen… and sold.
Sales Agent and Founder, Films Transit International